Latest News: Sales & Marketing

Discover the latest tips, news and insights from Zephyr Health

Bringing the #insightsgeneration to Veeva Summit 2018

Zephyr Health is passionate about turning data into meaningful insights. At the Veeva Summit in Philly, we helped bring the Life Sciences into the #insightsgeneration – and had a great time while doing it!

Zephyr Health’s 2018 Marketing Manifesto

As we head toward 2018, global marketing leaders are sharing their focus for the new year, and the hottest trends that will be driving marketing teams. Hear from Zephyr Health’s VP of Global Marketing in our 2018 Marketing Manifesto!

Bridge market access gaps between teams using holistic data solutions

Life sciences companies rely on a variety of solutions to incorporate market access data and insights – but they are not finding those solutions sufficient (or efficient!). Here are three ways holistic big data solutions can bridge market access gaps between teams.

Market Access Challenges with Top Pharmaceutical Executives

John Jaeger, Partner and US Pricing and Market Access Practice Lead, Decision Resources Group, discusses market access challenges in pharma, and how top Life Sciences executives can overcome these hurdles and achieve success.

Zephyr Health & DRG Maximize Value of Formulary Data

Zephyr Health and DRG announce the release of Provider Market Access; the first of its kind, Provider Market Access operationalizes formulary status for commercial teams for improved account planning, physician engagement and sales effectiveness.

Get back into the driver’s seat: Sales and Market Access

The healthcare industry continues to shift its focus toward the importance of outcomes, leaving sales teams to take a back seat. Here’s how aligning with Market Access can put them back in the driver’s seat and steer them toward success.

Market access insights supercharge commercial teams

Commercial teams who can act on market access insights in near real-time have a competitive edge and deeper relationships with healthcare professionals. Yet this critical information does not always make it to the prescriber-facing teams in a timely fashion.

Gearing up to thrive in the new health economy

Over 500 leaders from life sciences companies met at the eyeforpharma 2017 commercial conference. They discussed innovation, integration, and collaboration – and data and insights were the focus of many of these conversations.

The three pillars of the modern sales conversation

With changes in the healthcare industry, a successful modern sales conversation must now include not just the treatment, but the entire care ecosystem, from the safety of the treatment, to real-world evidence, and a broad view of the patient pathway.