Latest News: Product Launch & Lifecycle
Discover the latest tips, news and insights from Zephyr Health
John Jaeger, Partner and US Pricing and Market Access Practice Lead, Decision Resources Group, discusses market access challenges in pharma, and how top Life Sciences executives can overcome these hurdles and achieve success.
An innovative diagnostic company shares how their sales and marketing teams used relevant and dynamic insights from global health data to identify, prioritize and effectively engage with high-potential target physicians.
In a recent dossier published by FirstWord, entitled “Harnessing the Power of Big Data and Analytics in Medical Affairs”, Zephyr Health participated to shape the conversation on how Medical Affairs teams can use Big Data and Big Insights to improve Key Thought Leader (KOL) engagement.
Life Sciences companies who are able to effectively concentrate their efforts across devices and channels can engage with customers on a level never before possible. Use these simple data-driven tune-ups for your multichannel campaigns.
Zephyr Health had the pleasure of joining the rich ecosystem of Veeva technology partners that add value to the Veeva CRM and commercial suite. Here are our key take-away from last week’s Veeva commercial summit in Philadelphia.
This new white paper is a guide on how Medical Affairs teams can take advantage of technology to improve planning and execution of their strategic programs with fact-based insights, while ensuring compliance.
Value added pricing is simply the next challenge that the pharmaceutical industry faces in the US and designed to encourage brands to demonstrate their value in a transparent way.
In this new case study, a Top 20 BioPharma company shares how they successfully revolutionized their thought leadership management with unique and innovative insights solutions.
The Life Sciences landscape is becoming increasingly complex. To be successful, you must build a comprehensive profile of your customers. Find out how CRM can play a vital role in moving towards sales force insight.
Product success is driven by engaging with exactly the right customers, being able to predict what they need to do next and delivering the specific information required in the right way is a forward-looking focus.
Customer engagement in Life Sciences has seen a paradigm shift due to the rise of big data and its increasing accessibility to all healthcare stakeholders. Four predictions for Life Sciences insights in 2016.
Real-world data is no longer just for those trained in health economics and outcomes research. Those who make strides now to understand and implement this fully are likely to emerge ahead of the pack.