FirstWord: Big Data and Analytics in Pharma
Big data is dramatically changing how pharma approaches its customers. With the right insights extracted from the right data, companies can take a more complete view of the healthcare landscape, as well as focus in on the needs of individual stakeholders. In this FirstWord webinar and accompanying interview with Zephyr Health, you’ll discover key benefits from utilizing big data and analytics for:
- Marketing and sales strategies
- Mapping patient journeys
- Improving KOL engagement
- More responsive pricing and market access strategies
Watch the webinar
Want to learn more about the importance of leveraging big data and data technologies to drive patient journey mapping, customer segmentation, and value story communication? Read the complete article on FirstWord here.