Discover the latest tips, news and insights from Zephyr Health
Using data from the Zephyr Illuminate platform, we examine the numbers of researchers dedicated to Women’s Health issues, and break down the ratio of male to female researchers to see who is holding the reins of Women’s Health.
To better understand the future of market access within life sciences companies, especially the changing dynamics between market access and brand strategy, we’ve put together a short survey. We’d love to hear what you think!
William King, founder and executive chairman of Zephyr Health, describes his experience going from treatment to technology, leading to the creation of a big data-driven insights platform that is transforming how companies do business.
With changes in the healthcare industry, a successful modern sales conversation must now include not just the treatment, but the entire care ecosystem, from the safety of the treatment, to real-world evidence, and a broad view of the patient pathway.
Customer insights are essential to market access strategy. To successfully interact with your customers, you must keep in mind their preferences, understand their place in the patient pathway, and connect with them using relevant, in-depth knowledge.
Founder of Zephyr Health William King discusses how big data partners can use data integration, visualization, and insights for greater commercial success. In this excerpt from the Fierce Innovation Awards Report, he outlines his big data strategy.