Power your medical education programs with deep customer and market insights

Optimize strategic planning and gain competitive advantage

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Transform targeting and segmentation

Now you can use a repeatable, objective and compliant solution to identify scientific influencers and enrich your strategic planning and field program execution. With Zephyr Illuminate’s detailed segmentation data and comprehensive insights, it’s easy to recognize top scientific experts and up-and-coming thought leaders to better select advisory board invitees or congress speakers.

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Strengthen thought leader engagement

Enrich your thought leader interactions with industry leading, dynamic customer profiles – no complicated spreadsheets or manual searches needed. With Zephyr Scores you can compare and contrast healthcare providers across key attributes like research, influence and engagement, and filter your search further to target guidelines authorship, congress speaking engagements, clinical trials participation, and more!

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Connect strategy and execution

Improve your strategic initiatives with quick, easy collaboration between home office and field teams. With Zephyr Illuminate’s web and mobile applications, you have a dynamic and synchronized view of physician and program performance — easily integrated into your medical CRM. Secure, role-based access means teams can share information across functions to create a more complete view of the account or customer while maintaining compliance.

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Prove medical education impact

Quickly visualize the impact of your medical education initiatives using quantifiable measures from Zephyr Illuminate’s rich, integrated healthcare data. With Zephyr Illuminate’s proprietary Scores, you can track changes to a thought leader’s profile over time, measuring an increase or decrease in engagement, influence, publications, clinical trial participation, industry speaking engagements and more.