Improve customer outreach and engagement
Revolutionize your marketing strategy with insights from global health data
Increase visibility and personalization
Uncover new customer segments like high-potential referring providers, accounts and prescribing physicians with Relationship Analytics
Expand market reach by identifying new customers based upon key network relationships
Target high-volume HCPs based upon historical referral patterns relative to peers by therapeutic area
Tailor non-personal promotion programs by referral relationships and geographic proximity
“Zephyr Illuminate gives us access to information and insights we previously would have only received through multiple, bespoke reports. Now we can manipulate the data and information dynamically which has significantly impacted the way I look at my business.“
– Head of U.S. Marketing, Top 5 Biopharma customer
Personalize communications by market access
Build deeper brand loyalty with more customized communications – aligned across personal and non-personal channels. Zephyr Illuminate gives you a detailed view of a physician’s access to therapies based on formulary status and their patients’ reimbursement coverage.
Connect strategy and execution
Boost targeting and segmentation
Quickly identify new customer segments for targeted outreach campaigns by comparing and contrasting groups of healthcare providers and institutions against their peers. Research, Influence, Treatment and Engagement Scores help you track product performance and customer engagement to actively improve your brand strategy.
Maximize multi-channel marketing
Optimize multi-channel marketing strategies by analyzing channels and messages based upon what resonates well with peers in your target customer’s professional network. Build deeper brand loyalty with more tailored communications – aligned across personal and non-personal channels – using timely customer and market insights.
Invigorate sales and marketing alignment
With Zephyr Illuminate web and mobile applications you have a single, synchronized view of your customers and the competitive landscape, with real-time feedback from field teams for increased collaboration. Now you can personalize actions and marketing messages using comprehensive sales, competitor and market insights.