SaaS Breakthrough podcast: Marketing to the Life Sciences

Leilani Latimer on the Saas Breakthrough podcast

A self-proclaimed “data nerd,” Leilani Latimer leads Global Marketing, Partnerships, and Commercial Operations for Zephyr Health. In this episode of the SaaS Breakthrough podcast with host David Abrams, she talks about opportunities for Life Sciences companies to develop big data strategies, and details strategies including understanding which channels her customers are on, engaging them with high-value content, and being sure to check metrics on everything!

 

 
 
To listen to the full episode, visit the SaaS Breakthrough blog.